News

Rebura acquired by Westcon-Comstor

22 January, 2024

Rebura is pleased to announce that it is now part of Westcon-Comstor, a global technology provider and specialist distributor, following the completion of an acquisition deal that marks an exciting milestone in the Rebura story.

Operating in more than 70 countries, Westcon-Comstor delivers business value and opportunity by connecting the world’s leading IT vendors with a channel of technology resellers, systems integrators and service providers.

It combines industry insight, technical know-how and more than 30 years of distribution experience to deliver value and accelerate vendor and partner business success.

Acquiring Rebura will enable Westcon-Comstor’s channel partners to provide a comprehensive suite of AWS solutions to their customers, encompassing cloud consultancy, migration services, FinOps, AWS Marketplace excellence and security-aligned professional services.

Rebura’s status as a certified AWS migration services competency partner, combined with Westcon-Comstor’s expertise and specialisation in cybersecurity, creates a powerful cloud offering for channel partners.

Following the acquisition, Westcon-Comstor – which recently became the first distributor to achieve AWS Security Competency status in Asia Pacific (APAC) and is an approved distributor of AWS products and solutions in the region – will offer Rebura consulting services incrementally through its existing lines of business; Westcon and Comstor.

Rebura will be maintained as a separate standalone organisation and form the foundation of Westcon-Comstor’s AWS line of business, leveraging Westcon-Comstor’s extensive global network of technology resellers, systems integrators and service providers to help more end-user businesses and partners on their cloud migration journey.

Following a period of sustained organic growth, including double-digit revenue increases for the past two financial years, the deal represents a new pillar in Westcon-Comstor’s growth strategy to focus on targeted, strategic acquisitions.

“Over the past seven years we have built Rebura into one of the fastest-growing AWS consulting and service partners, and today marks an exciting new chapter in our history,” said Aaron Rees, Founder and CEO at Rebura. “Westcon-Comstor’s global reach and incredibly strong channel connections will give us a much bigger platform from which to grow as we bring our deep expertise across AWS products and services to a wider audience.”

“Migrating workloads to the cloud and maintaining security resilience are two of the biggest challenges faced by end-user businesses,” said David Grant, CEO at Westcon-Comstor. “This represents a significant opportunity for the channel, but many of our partners do not have the AWS migration and security skills needed to support their customers on this journey. Thanks to this exciting acquisition, our partners will now be able to access these capabilities through Rebura as part of a seamless and unique proposition.”

 

“Over the past seven years we have built Rebura into one of the fastest-growing AWS consulting and service partners, and today marks an exciting new chapter in our history. Westcon-Comstor’s global reach and incredibly strong channel connections will give us a much bigger platform from which to grow as we bring our deep expertise across AWS products and services to a wider audience.”

Aaron Rees, CEO at Rebura

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